About

It takes nine months of daily training to become a professional cigar roller in Cuba. It takes one month of training 8hrs a day to become a professional elevator operator in Hong Kong. It takes a business card, an interest in exercise and a weekend or online certification to become a certified professional personal trainer.

Our 11 years in personal training has taught us two key things. Firstly, the low level of entry into the industry has damaged it’s reputation, tarnished with poor customer service and often amateur ethos. Secondly, for too long, we’ve all relied on a generic, ‘one size fits all’, no pain-no gain approach to health and fitness. Not only is achieving positive results in this way hit and miss, but our own on-going battles with long term injury have shown us the dangers with the application of the traditional approach. Our own personal journey fuels our determination to continue learning and to improve our knowledge on the best practices. We know firsthand just how frustrating it is to receive out dated, generic advice that just doesn’t work. One single method has never worked for everyone, and never will. We want to set new standards.

A highly professional and truly personalised one-to-one service. The human body is the most complicated and incredible system on earth and, just like our thumbprint, every one of us is unique. It’s about time it was treated with the respect it deserves. The most efficient, effective and safest way to lose body fat quickly and improve overall health, is to tailor what we do to the individual needs of each client. There is a new science to fat loss, which means achieveing substantial changes isn’t as hard as you might think (to learn more about this, please download your free copy of our e-book)

In 2007, we opened G14 to spread our message. To share what we’re learning on our own journey to help as many people as we can who are frusrated, confused, and struggling with their body shape and overall health. To attract like-minded personal trainers who share our ethos and passion, and who believe there is a better, more educated, personalised way to help people. Our alternative approach continues to deliver incredible results with people. Our greatest satisfaction is seeing the transformation in our clients (both physically and emotionally) and the development of our expert team.

Joe & Ben Read